Secure payment gateways are giving enough reasons to the buyers to shop online.
From breakfast to dinner, casual wear to party dress, a wide variety of options with amazing discount tags can arrive at your doorstep. You just have to click. The growth of the ecommerce industry is at such a rising pace that all the ecommerce stores, whether small or big really need to design their ecommerce store effectively while keeping the increasing trend of mcommerce in mind.
Below is the list of useful tips for ecommerce website development that can boost up your sale:
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1. Easy to access web design
The website design should be in such a way that it’s effectively meeting the needs of the visitors and turning the prospective buyers into customers. It should be so appealing that it attracts visitors from all walks of life and also retain them to explore various stuff uploaded on your website.
The web design should be as simple as possible, not complex at all. No distracting links or images should appear in between of the product search, especially at the checkout process. Also, complicated animations, lengthy content, ambiguous terminology, stocky images, should be avoided as much as possible.
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2. Do not manipulate prices
Hiding shipping charges from the customers until they reach the payment gateway could leave a negative impact on your sales and result in increased cart abandonment. Always make sure that the total price of a product is displayed to the customer at the first go only.
Stop playing the price change game with customers. Almost every customer has a very good memory when it comes to memorizing price. They won’t forget easily the price of a product they saw a week back.
The old saying, ‘Honesty is the best policy’ is still the best, no pricing policy can compete with this saying.
3. High-quality photos and small videos
The customers won’t entertain your product if the image is blurred or unclear. They’ll perceive your product cheap. That’s why always try to use high-quality pictures to exhibit your product. The picture of the product should be so appealing and attractive (without losing its originality) that it compels the buyer to own it. As the customer cannot actually feel the product before buying, the way it is presented matters a lot. Videos could also be used to demonstrate the product in a better way, featuring all the angels. When it comes to apparel, jewelry or footwear, high definition short videos will have a positive impact on customer’s buying decision. [Interested in website design software? Check out our reviews and best picks.]
The navigation menu should appear either horizontally at the top of the website or vertically on the left side of the website, across all the pages. It should be well organized so that the customers can use it with ease. The navigation menu should allow the customers to easily search the product what they are looking for. The drop-down menu should be used to showcase various categories and sub-categories of products.
5. Create scarcity of the product
What is less in number is always in demand. In fact, the product which is ‘out of stock’ or appears with the ‘Sold’ tag with sad emoji displayed on the home-page of the website is noticed more. Creating the scarcity of the product intentionally without letting the customers know the actual truth, can boost up sales of that particular product or similar products. Sometimes applying small tricks with the psychology of the customer could be good for the business. The fear of missing out the wish listed product results into impulsive buying. But remember, this tactic shouldn’t be repeated much often.
6. Filter option
Whether you are dealing with an offline customer or an online customer, the ultimate goal of the seller is to sell the product with good customer experience. But things are a little different with an online customer. If a customer is not able to find the range of products he is looking for, he’ll switch to different stores. That’s why offering a well-organized filter option to a customer is a mandatory thing to do.
Suppose a shopper visited your website with the motive to buy a beautiful pair of stilettos but when she clicked on the footwear section, a wide variety of flip-flops, sneakers, wedges, loafers, flats, bellies are getting displayed till she scrolls down to the second page. What do you expect her to do? Will she wait till she finds the collection of stilettos? Nope. To provide the best shopping experience to your customers, allow the customers to filter their required products by proving various filter options.
The online retailers should understand the importance of social media on a very serious note. A lot of e-commerce orders come from Facebook and Instagram. That’s why sharing and exhibiting popular products on social media could be beneficial for ecommerce websites. This may help the ecommerce store to derive good conversions.
The recognizable shopping cart icon should pop-up across all the pages of the website. This will allow the users to have a persistent look over the products they added in their cart. This will continuously remind them to complete their shopping process. This strategy will help in increasing conversion rates.
9. Make customer’s testimonials viable
The customer’s reviews and testimonial is the best way to prove the quality of your products. The positive feedbacks can influence the buying decision of potential customers and derive sales. It would be effective if the reviews of each and every product are mentioned right below the product description. But if your ecommerce store doesn’t have a variety of products and the number of reviews is also less, in that case, all the reviews can be well arranged under one page ‘Customer’s Testimonials/Reviews’. This page should appear on the home screen which is easily noticeable by the customers.
It would be recommended that the reviews are displayed along with the customer’s name and picture. This will give more authenticity and weight to the customer’s words.
10. Create an easily noticeable sale section
Studies show that online shoppers are obsessed with discounts. People prefer to buy something if it has an attached discount tag. A large section of shoppers waits until their favorite product goes on sale. To boost up the sales, it is important for an ecommerce website to announce ‘Sale’ at least quarterly and special discounts on Good Friday, Christmas Eve, New Year eve, etc. The multiple discount schemes, offering a discount at a discounted price is one of the major reasons behind the growth of the e-commerce industry. Therefore, it is recommended that an ecommerce store should have a special page which displays only the products that run with pleasing discounts.