Augusta-based website developer Powerserve and North Augusta-based digital marketing and advertising agency NewFire Media announced a merger Monday.
Financial terms of the deal, which was effective July 1, were not disclosed. Both companies are privately held.
The combined company will operate under the Powerserve brand, according to a Powerserve-issued statement.
Powerserve, with offices in downtown Augusta, was established in 1998. It specializes in developing digital payment software, mobile apps and website management services. The 10-year-old NewFire Media firm in Hammonds Ferry provides digital marketing and advertising services to local and regional businesses and nonprofits.
“NewFire Media has earned an incredible track record in digital marketing,” Powerserve President Jeff Partl said in a statement. “Its proven ability to partner with its clients and deliver proven results, be they direct to consumer or business-to-business, combined with Powerserve’s ability to develop custom software within multiple languages and platforms allows us to serve both a company’s business needs and marketing objectives.”
The company said it is creating a new “central brand” in web development and digital marketing sector that will benefit existing and future clients.
NewFire President Jeremy Mace said his firm is “thrilled with this new partnership.”
“It has always been our goal to maximize value and prove (return on investment) by treating each client as a true ‘partner’…providing transparent media purchasing services and reporting with a focus on data analytics for both sales and reputation management,” he said.
NewFire’s partnerships with Google, HubSpot and Facebook will complement Powerserve’s expertise in managing “big data” and application development.
“This merger will exponentially increase our ability to identify qualified audiences and drive digital engagement,” Partl said.