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Bidvertiser
In 2003, Bpath spotted the need of website owners to sell their ad space directly to advertisers, overcoming the disadvantages of automated systems, like Google's AdSense and Overture' Content Match, where neither the advertiser nor the publisher has any control of the advertisements' quality, pricing and timing. Bidvertiser On-Site Bid Per Click offers website owners with the ability to sell their ad space, automatically, to the highest bidder, on a price-per-click basis, where the price is mostly effected by the quality and popularity of their website. Advertisers can place ads directly on sites of their choice and pay only when a visitor clicks-through their site. Bidvertiser serves text ads in all types of standard ad units, including banners, buttons, skyscrapers and inline ads.

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